Attention is power

Attention, is the key to a successful marketing strategy.
Everything we do revolves around attention. If you manage to gain the attention of the people you target, then you've already won over those who couldn't do this. Take yourself as an example, when was the last time you really saw a company advertisement on TV ? Either you fast forward it, or you grab your mobile phone if its live TV. The point is, you need to figure out where the attention is, and you need to go all in on that.

60 years ago, all the attention was on radio, fast forward 30/35 years and you have the TV, and today, its the thing we all have in our pockets and fits in our palms. Did you know, that the average time you have to grab the attention of a user on their mobiles is 3-5 seconds ?

Its all about attention.

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