Customer Communication

Blindly assuming you know what your customers want, could prove costly. Fortunately, researching it first doesn’t have to be expensive—you can search forums, ask questions on social media, or spend some money on surveying opinions.

While you should rightfully feel ownership of your startup, remember that ultimately it’s there to serve your customer and not you - vanity projects won’t last long. Keep the customer in mind with every decision you make, and you’ll build a product or service they can get excited about.

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