Price is what you pay, value is what you get

Price and value are not always the same. Instead of looking at this from a consumer point of view, lets look within the firm itself. Whether its the marketing/ HR/ operations department, the efficiency of a business is also equivalent to its internal value when compared to relative costs.

The process of value articulation requires a combination of “outside-in” perspective but also an “inside-out” – combining both the external factors that are affecting the industry (cloud, automation and technology as seen in the HR Industry). Cultivating a healthy company culture can go a long way in helping the HR team increase its efficiency. Going back to the basics of marketing: to focus on the benefits that the product and service brings to your client’s business, its measurability, its ROI.

In marketing,“motivation” to buy is often said to be equal to the perceived benefits minus the perceived costs. It is about benefits, not features. It is about solving problems and not about modules. It is about how you are articulating why your solution is better than the competition’s in a significant way. Features, modules, innovative approaches are necessary but also not wholesome in itself.

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